A fictional wine label that is free-spirited and mythical. The brand name encourages in the viewer subconscious feelings of wonder. It comes from the magical food and drink of the Greek gods, said to increase longevity.

The wine label itself features an illustration in support of the previously mentioned qualities. The illustrations takes heavy inspiration from graphic artis Alphonse Mucha. This approach paired with a vivid light blue with red accents and the movement of the subject aims to stand out among other wines that are often more type-centric, less colorful, and less dramatic.